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The Step by Step Guide

cover- steo by stepThe step by step guide is the core of this project. It contains all the important information for the new subscribers. This guide will help women understand the importance about what is important to do once enrolled. To do this project I am working with a special consultant from the CUNY School of Public Health, Chris Zarcadoolas, that will help me make sure the women’s health work book is usable by the many women in our target audience who do not have high literacy.

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The Journal

The journal is a customizable booklet, is a scrapbook where women can write as much as they want about their self and their health. The book is structured in order to give to the user the possibility of adding personal informations, pictures and notes. A personal diary to tell about their story or daily life, an intimate place designed for journaling but at the same time informative. Writing can be a healing process to help women get in touch with their deepest yearnings, find resolve for problems, and deal with personal issues.  journal-01 journal-02




This Journal, fun and intimate, will put each woman at the center  by letting their personal stories and needs be the core of it. A series of important information will be populating the journal together with a lot of free space for thoughts and free writing.

Mock-up-JournalKeeping journals is very common among women, In fact, recent research has found that a whopping 83 percent of girls aged 16 to 19 — more than eight in 10 female high school upperclassmen — archive their lives in a private notebook.



The Health book series


This personal health work book would help newly-insured women take charge of their health care by giving them:

  1. A place to record important facts about their health and their health care providers
  2. A place to write down their personal health goals, such as preventing pregnancy or getting pregnant, losing weight, stopping smoking and managing diabetes or HIV.
  3. A step-by-step guide to getting started using their new health insurance, including:
    1. The important information that is printed on your health insurance card, such as your member id number, the member services telephone number for questions, and the amount of co-pays for office visits (OV) and emergency room visits (ER).
    2. The importance of paying the monthly premium (if you have one – not if you are on Medicaid), just like you pay rent or a cell phone bill, so your health plan won’t be canceled.
    3. How to find a primary care doctor, ob-gyn or women’s health clinic that are in your health plan’s network and why it is important to use providers in the network.
    4. A summary of key women’s preventive services that a woman should make sure to get, and information about how there should be no co-pays for these services.
    5. Explanations of co-pays, deductibles and other confusing health insurance terms.
    6. What to do if in case of a health emergency, like serious illness or an accident.
  4. Pockets in which to store copies of their doctors’ or clinics’ business cards, doctors’ recommendations about diet and exercise, women’s health fact sheets and so on. (For example, there are some good fact sheets here:





After a series of brainstorming we realized that this book has a big potential, not only it gives to women the possibility to collect and organize documents and write their own journal, it gives to the organization the possibility to create workshop in which women will be informed about the Health insurance while they customize the book itself.

Create interesting event around this topic is very hard, but using the customization of the box as a catalyst, women can share their stories among them and with professionals while they make their own book.

The DIY culture has always been present among women, sharing abilities and know-how have always played an important role in women’s life and in women’s history.  With this book I wanted not only solve a problem but also celebrate this behavior.

First Ideas

Scan 1

Design considerations: We would like to have both paper and digital versions of this work book. We want women to be able to customize it, with photos of themselves and their families, colorful stickers, drawings, affirmations or whatever is important to them. In a sense, it would be like the scrapbooks that are so popular with many women. We also want to make it possible to add pages to the work book, as we write new sections. The text has to be simple, easy to read and conform to literacy guidelines. We have to keep the cost of producing the paper version relatively low, so we can produce enough of them.

concept- theme


1- How life would be different with or without coverage

2- A fun video explaining “stupid” or hard to understand insurance terms



A paper memory or family health book (creating an object that makes health care personal to the family, almost like a baby book) then making that book digital through an app that could allow users to download health news and updates. The idea is also that the book would lend itself to storytelling as families chronicle their health, and could be collected for future videos. Next


The idea everyone liked the most was the that of creating  step is to decide video or book/app.


Questions for regional coordinators

Questions for regional coordinators:


  1. What are the greatest obstacles for the women you serve in understanding and effectively using the new health insurance plans being offered under the Affordable Care Act?
  2. What are key messages and concepts you think we should communicate to your constituency in this campaign?
  3. What are the best ways to reach your constituency, such as social media, text messaging, flyers, posters in Laundromats and beauty parlors?